Archive for the ‘communities’ Tag

Colorado Rockies Green Initiatives

The initiative put forth by the Colorado Rockies

The initiative put forth by the Colorado Rockies

The Colorado Rockies are making head ways in becoming a more community oriented asset. The team has plans this summer for certain “green weeks”, where the team will pay to plant a tree around Denver for every home run hit during that week. In addition, The Denver Post included posters showing the team’s schedule for fans. On each day on the poster’s calender there is a tip for being more energy efficient and sustainable. Today’s tip was turn your thermostat 2 degrees higher in summer. Just 2 degrees saves a lot of energy due to the exponential increase in the amount of energy needed to maintain cooler houses.

The Rockies also offer many other “going green incentives” such as riding your bike to the game. This Sunday for instance, the Rockies will be offering 2 box seats normally at a set price of around $75 for only $20, 5 dollars of which will be donated to a tree planting fund. Although a far stretch, I think it would be a better move to plant new trees over parking spaces around the stadium, further discouraging driving to the game. It could also be a competition enjoyed by fans and players to try to fill up an entire section of a parking lot then dedicate it to a game day street fair.

Not only is there a significant incentive to ride your bike for Sunday’s game, but it can also encourage you to ride your bike to other games too. Maybe some fans will realize that navigating through congested traffic after the game is much easier when you have a bicycle that can squeeze through or around jammed cars.

Large incentives like these show to me a strong willingness for the ball club to connect with the community and its people, and should be emulated or adapted in other businesses. Connecting local people with local business is part of a sustainable and desirable community.  Hats off to you Colorado Rockies and any other teams doing similar programs.

Max Stember-Young, Rutgers University Student Intern, Vertices LLC

http://mlb.mlb.com/col/fan_forum/greenweek_calendar.jsp

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